DLW Fragrances was born out of a heartfelt tribute and a passion for excellence. The business was founded by Omar Williams in memory of his late brother, who was a steadfast supporter of his entrepreneurial dreams. This personal loss inspired Omar to create something meaningful and enduring. He began crafting skincare products for his stepson and himself to address their skin health needs and to provide long-lasting, delightful fragrances. What started as a personal endeavor quickly grew into a business driven by the desire to share these benefits with others. Each product embodies Omar’s dedication to quality, and care, and the legacy of his brother’s unwavering encouragement.


This heartfelt origin story is woven into every aspect of DLW Fragrances. Omar has spent over three years perfecting his craft, ensuring that each lotion, sugar scrub, body spray, and oil is of the highest quality. The business, now in operation for seven months, reflects his commitment to using pure, natural ingredients and creating products that truly make a difference. DLW Fragrances isn’t just about selling skincare and fragrances; it’s about honoring a memory and sharing a piece of that inspiration with every customer.